Given the unstable situation of Covid-19, Google continues to provide us with advertising on its platform through news. Previously we discussed the novelty of being able to do Google Shopping without having a data feed and that of the bestseller section.This time we bring you...
After a few months testing this type of Smart Shopping campaign, we have obtained results of all kinds in several of our clients, observing several positive and negative points in these types of campaigns.The negative point of these campaigns is the loss of control, since...
Google Merchant Center es una plataforma de Google necesaria para complementar la cuenta de Google Ads, especialmente si tienes un ecommerce y quieres crear una campaña de Google Shopping.Últimamente, Google está enriqueciendo la plataforma Merchant con novedades. En semanas anteriores, mi colega Cintia nos trajo...
Hay dos temas actuales que son tendencias globales: la atención centrada en el cliente y el uso de la tecnología como aliado. La encuesta (Retail and Consumer Goods Analytics), publicada en la revista Consumer Goods en 2018, revela información sobre la escena norteamericana, que sigue...
In the world of online marketing, knowing how to connect with customers is essential. For this reason, the software known as CRM is one of the essentials within any company. In this sense, we are going to talk about Salesforce . A program whose function is to manage the entire flow of...
As we all know the situation we are going through with COVID-29 is not to the liking both nationally and internationally. However, we must know how this situation is affecting the digital world, specifically Internet paid advertising (Google ADS)In this article I want to highlight...
Sales channels for hotels such as Booking are a very tempting proposal when it comes to making your business even more profitable. However, and first of all, it is important that you know how much it costs to advertise on platforms such as these, in which you will...
Online marketing is a very powerful tool at the same time difficult to reach our target audience. Within this discipline a set of terms related to it and the complete fall. A good example of this is the remarketing. Action aimed especially for users who...
Knowing as much information as possible about the users who reach our website is very useful. In fact, more and more professionals have included the use of UTM codes in their marketing strategy. This is a really useful tool to complete Google Analytics statistics. This...
The power of newsletters remains valid despite the strength and reach of social networks. However, this term continues to be confused with other concepts related to digital marketing. For example, with email marketing. So that there are no errors and you can use this tool,...