What is a chatbot and what is it for? All you need to know What is a chatbot and what is it for? All you need to know Lately it is becoming a trend that large and small companies have a chatbot on their web pages...
Combine SEO and PPC Engines and their search partners are still the biggest drivers of online traffic. Due to this fact, it is not surprising that many businesses are beginning to understand the importance of SEO for their businesses and wonder: how to combine SEO and...
Google Analytics is one of the most important tools for all those who work in marketing. This Google platform provides data and very important metrics to then make decisions on a day-to-day basis, whether in adjustments or in strategies.1- First steps:The first thing you should do...
Within the world of Online Marketing there are several professional figures with high responsibility for the final results of an advertising campaign. One of them is the digital trafficker. That is, the person who is responsible for attracting qualified traffic to a website, with the...
Given the unstable situation of Covid-19, Google continues to provide us with advertising on its platform through news. Previously we discussed the novelty of being able to do Google Shopping without having a data feed and that of the bestseller section.This time we bring you...
After a few months testing this type of Smart Shopping campaign, we have obtained results of all kinds in several of our clients, observing several positive and negative points in these types of campaigns.The negative point of these campaigns is the loss of control, since...
Google Merchant Center es una plataforma de Google necesaria para complementar la cuenta de Google Ads, especialmente si tienes un ecommerce y quieres crear una campaña de Google Shopping.Últimamente, Google está enriqueciendo la plataforma Merchant con novedades. En semanas anteriores, mi colega Cintia nos trajo...
Hay dos temas actuales que son tendencias globales: la atención centrada en el cliente y el uso de la tecnología como aliado. La encuesta (Retail and Consumer Goods Analytics), publicada en la revista Consumer Goods en 2018, revela información sobre la escena norteamericana, que sigue...