Within the world of Online Marketing there are several professional figures with high responsibility for the final results of an advertising campaign. One of them is the digital trafficker. That is, the person who is responsible for attracting qualified traffic to a website, with the...
Given the unstable situation of Covid-19, Google continues to provide us with advertising on its platform through news. Previously we discussed the novelty of being able to do Google Shopping without having a data feed and that of the bestseller section.This time we bring you...
After a few months testing this type of Smart Shopping campaign, we have obtained results of all kinds in several of our clients, observing several positive and negative points in these types of campaigns.The negative point of these campaigns is the loss of control, since...
Google Merchant Center es una plataforma de Google necesaria para complementar la cuenta de Google Ads, especialmente si tienes un ecommerce y quieres crear una campaña de Google Shopping.Últimamente, Google está enriqueciendo la plataforma Merchant con novedades. En semanas anteriores, mi colega Cintia nos trajo...
Hay dos temas actuales que son tendencias globales: la atención centrada en el cliente y el uso de la tecnología como aliado. La encuesta (Retail and Consumer Goods Analytics), publicada en la revista Consumer Goods en 2018, revela información sobre la escena norteamericana, que sigue...